Since the Alexa ranking is public and can be consulted by partners and investors, improving it can is very appealing to web administrators because the attractiveness of their projects is often evaluated based on this index? Positioning well in Alexa is always profitable.īefore emphasizing the different ways to improve the rank of a page, it is important to understand how Alexa Rank works, so that it can be optimized sustainably. If no measures have been taken to improve this index before, it is never too late to optimize the value and visibility of a web page. These include, for example, the thematic niche that covers the page or the keywords that are used.īroadly speaking, the Alexa ranking consists of a representative measurement system that classifies the performance of a web page in relation to the million most popular pages on the web. Websites with good traffic and regularly updated content usually get a good ranking in Alexa, but there are other factors that can also influence, directly or indirectly, this ranking.

This and other indicators are those used by the Alexa tool to determine the rank of a website.Īlexa Internet Inc., founded in 1996 and today a subsidiary of after its acquisition in 1999, owes its reputation to the development of a system to collect the navigation data of those users who installed their toolbar, known as Alexa toolbar in theory, the resulting Alexa Traffic Rank would reflect the overall performance of a web page. When you manage a web page you aspire to get many visits, but how can you measure the popularity of a web? A central factor here would be the traffic it generates.

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